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Saving A Damaged Brand (Remember About.com?) episode artwork

EPISODE · May 14, 2018 · 21 MIN

Saving A Damaged Brand (Remember About.com?)

from Problem Solvers · host Entrepreneur Media

How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team -- and your new audience! -- along for the change? Those are the challenges Neil Vogel faced when taking over the old internet giant About.com and transforming it into a thriving company called Dotdash. Sponsor: Hover - visit hover.com/problemsolver for 10% off your first purchase. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published May 14, 2018

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Saving A Damaged Brand (Remember About.com?)

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