Savvy Solutions for How to Successfully Scale a Brand

SUCCESFULLY SCALE A BRANDFiguring out how to successfully scale a brand is much easier said than done. Not everyone has $20 million to build their food, beverage or beauty brand.Today’s guest, Dr. James Richardson, author of Ramping Your Brand, has extensive experience scaling products in the consumer-packaged goods industry and offers valuable insights on what works and what doesn’t.What You’ll Discover About How to Successfully Scale a Brand (highlights & transcript):HIGHLIGHTSCLICK HERE FOR AUDIO TRANSCRIPT* How connection and habits are the key to successfully scale a brand [01:38]* The illusion of innovation [03:32]* The role of packaging if you want to successfully scale a brand [06:00]* How appealing to a mass market to successfully scale a brand requires more than a mission [07:09]* The critical role of consumer feedback [09:32]* Why you must sell strategically to successfully scale a brand [11:56]* How small and early stage businesses can successfully scale a brand [14:49]* Commercialization challenges that create barriers to entry [16:52]* Best Practices to successfully scale a brand [20:02]* And much MORE.♥ Share this episode with someone you think will benefit from it. ♥♥ Leave a review at Lovethepodcast.com/BusinessConfidential ♥Guest: Dr. James RichardsonDr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands.As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others.James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator. Related Resources:Contact James and connect with him on LinkedIn.For many small and early-stage businesses, scaling a brand is in essence scaling their entire business. For additional insights on scaling a business, listen to Jan Cavelle’s interview Reliable Ways to Beat the Odds and Successfully Scale Your Business .Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hannahaslkelchner.substack.com