Sawdust, Stories and Staying Power: The Red Dog Saloon’s Place in Juneau

In the first episode of Business Voices, Juneau Chamber Executive Director Becca Parks sits down with Eric Forst of the Red Dog Saloon, one of Juneau’s most recognizable businesses and a cornerstone of the downtown visitor economy.Eric shares the long and colorful history of the Red Dog, from its early days as a postwar saloon with sawdust floors to its move down Franklin Street and its evolution into one of Alaska’s best-known destination bars. The conversation follows Eric’s own path to Juneau, how he and his wife first became involved with the business, and what it has taken to preserve the Red Dog’s character while continuing to grow.This episode is also a thoughtful look at tourism, local business, and the balance between tradition and change. Eric talks about the importance of employees, the value of keeping the guest experience personal, and why the Red Dog has resisted becoming too polished or too automated.From Wyatt Earp’s gun and old piano recordings to winter prime rib, cruise season crowds, and the role tourism plays in supporting Juneau’s broader economy, this conversation captures the story of a business that is more than a saloon. It is part of Juneau’s identity. Compelling Title Choices