Say It So They Buy It: Justin Blackman on Copy, Clarity & Messaging That Converts - Dr. Naddy's Business, Biceps and BS Episode 39

Dr. Naddy's Business, Biceps, and BS Show Notes Say It So They Buy It: Justin Blackman on Copy, Clarity & Messaging That Converts - Episode 39 What makes someone choose your business over another with the exact same qualifications? In this episode, Tim sits down with brand voice strategist Justin Blackman to explore why authenticity—not clever marketing—is often the greatest competitive advantage. Justin explains how businesses and professionals can discover, define, and consistently communicate their unique voice without sounding manufactured or generic. 💡 What You’ll Learn Why your brand voice is discovered rather than created The three measurable components of effective brand voice: vocabulary, tone, and cadence How authenticity influences trust and buying decisions Why "friendly," "casual," and "professional" are insufficient brand descriptions How businesses can maintain a consistent voice across teams and AI-generated content Why being different only works when it's intentional and meaningful How personal brands and professional firms can stand out without sacrificing credibility 💬 Quote of the Episode "The reason someone chooses you over another qualified professional is your voice." – Justin Blackman 🎧 Earn CPE by Listening to Business, Biceps, and BS! Thanks to growing interest from members like you, we've streamlined the process with a brand-new podcast self-study exam. Each episode of Business, Biceps, and BS offers the option to purchase a self-study test for CPE credit. Episodes will feature a 3-question exam and will be worth 1 hour of CPE credit. A passing grade of 70% or better is required to earn credit. Exams may be submitted for CPE up to one year after the purchase date. Here’s the link to purchase the exam for this episode: https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.39 RESOURCES: Justin Blackman justinblackman.com LinkedIn: @justinblackman Dr. Tim Naddy, VP of Finance, Savannah Bananas and Adjunct Professor at Savannah College of Art and Design https://www.linkedin.com/in/drtimnaddy221b/ Savannah Bananas www.thesavannahbananas.com The Georgia Society of Certified Public Accountants Not a Member of The Georgia Society of CPAs? Check out the benefits of becoming part of the community. https://www.gscpa.org/content/Membership.aspx Check out all of the Business, Biceps and BS episodes here: https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx Need more CPE? GSCPA’s CPE Catalog https://www.gscpa.org/public/catalog/search.aspx