Say It With Beer: The Manflower Co Story | #212

In this episode of Add To Cart, we are joined by Emma Mazur, founder of gift giving businesses Manflower Co and After Hours. Emma started Manflower Co back in 2017 when she saw the gap in the market for males in online giving. It’s fair, we’re always forgotten about. Emma has grown this idea from a single page website with a single product to leading a category with over 200 gift giving options available. Even better, she has now opened her second brand, After Hours for women who are looking for gifts that are a little different to the usual flowers. In this chat we discuss the secrets to how to create a standout gifting experience. We dive into how to box up products for ultimate wow factor, how to encourage reviews with incentives and how she uses out of the box functionality and apps to deliver what looks like a custom experience. Links from the episode:Manflower CoAfter HoursAfterpayNetsuiteCiscoPackleo (sponsored)Shopify Plus and Pet Culture (sponsored)Questions answered:What’s the secret to a good gifting experience?How do you organise customer data to differentiate between the giftees and gifters?Can you share the tools and processes you use to generate reviews? This episode was brought to you by…  PackleoShopify PlusAbout your co-host: Emma Mazur from Manflower CoFounder of two e-commerce businesses in the gifting vertical after leaving her career in IT with previous experience at global IT company, Cisco and local unicorn, Afterpay. Emma has built a men's gifting company, Manflower Co from the ground up by offering a unique solution to simplify men’s gifting which has recently scaled significantly experiencing on average 250% year on year growth. Emma is Agile certified and leverages this methodology to scale her businesses.You can contact Emma at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: httpsSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community