Saying a Lot with a Little — with Matt Orley of Orley

On the 15th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Matt Orley, a co-founder of Orley, a knitwear brand based in New York City that Matt runs along with his wife Sam and his brother Alex. It’s less common for brands to start with knitwear, since it’s much harder to produce and often has a steeper learning curve than cut and sew garments. But Orley intentionally started this way, primarily because it allowed them to realize the brand with a limited number of pieces, and then grow from there. We had a great talk about the founding story of the brand, how it's grown and evolved over the last five years, and how the internet and the direct to consumer market is changing everything. — Show Notes — Orley http://orley.us — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadsxyz The Loose Threads Podcast explores the intersection of fashion, technology and commerce. Hosted by Richie Siegel, an entrepreneur and writer, each episode features an in-depth conversation with one guest that spans a range of topics. The guests range from being fashion-focused to technology-focused to somewhere in between, but the unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on http://LooseThreads.com