Saying goodbye to ageism — the last “acceptable” prejudice

Could the realities of an aging population and a declining birth rate soon make our obsession with youth a thing of the past? It's not just an equity issue it also has implications for politics and economics, because the citizens and consumers of the future will inevitably be older. So, how do we reframe our perceptions of aging to make the most of a very different future workplace?GuestsAssistant Professor Sven Brodmerkel – Advertising and Integrated Marketing Communications, Bond UniversityAssistant Professor Nicole Dalmer — Associate Director of the Gilbrea Centre for Studies in Aging, McMaster University (Canada)Avivah Wittenberg-Cox — CEO of the consultancy 20-first — specialising in gender and generational balanceDr Markus Wettstein – Research Assistant, Department of Psychology, Humboldt University of Berlin