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SBN 39: Areport card on Indian brands media spend during the ICC World Cup, Mahindra making moves in global sports and grassroot & traditionally neglected sports going LIVE on Indian TV and digital episode artwork

EPISODE · Dec 3, 2023 · 29 MIN

SBN 39: Areport card on Indian brands media spend during the ICC World Cup, Mahindra making moves in global sports and grassroot & traditionally neglected sports going LIVE on Indian TV and digital

from Sports Business Updates · host Nilesh Deshmukh

In this episode, I have updates on the success of Indian brands that advertised during the recently concluded Men’s Cricket World Cup with 11 amazing statistics from the TAM report, in the second update I talk about Mahindra's two big stories covering their NASCAR sponsorship and the launch of their sports cloud service partnership with AWS and I wrap up this episode with how media companies and rights holders are coming together to create more sports content in India. I share updates about how grassroots sports are set for a television debut and how a startup from India is promoting sports live broadcasts of sports that the media tends to ignore.

Episode metadata supplied by the publisher feed · Published Dec 3, 2023

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SBN 39: Areport card on Indian brands media spend during the ICC World Cup, Mahindra making moves in global sports and grassroot & traditionally neglected sports going LIVE on Indian TV and digital

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