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SBN 50: IPL 18 - Why it is the turning point in Sports Advertising and a landmark partnership in Gaming production that will change the way Gaming IP's will be done in India episode artwork

EPISODE · Jun 16, 2025 · 18 MIN

SBN 50: IPL 18 - Why it is the turning point in Sports Advertising and a landmark partnership in Gaming production that will change the way Gaming IP's will be done in India

from Sports Business Updates · host Nilesh Deshmukh

I deep dive into IPL 2025’s booming advertising landscape, where team-level sponsorships have rewritten the sponsorship rulebook—and raked in over Rs 1,000 crore. I also discuss the business end of IPL Season 18’s ad money, brand battles, and who won off the pitch.  Staying with IPL, I share updates on how much brands had to pay to advertise during IPL and the role of influencer collaborations for brands. I wrap up the episode with news about global production company Banijay and NODWIN’s partnership to develop intellectual properties around gaming.

Episode metadata supplied by the publisher feed · Published Jun 16, 2025

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SBN 50: IPL 18 - Why it is the turning point in Sports Advertising and a landmark partnership in Gaming production that will change the way Gaming IP's will be done in India

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