SBN45: JioCinema's advertising masterstroke, Adidas India's Fan Jersey gamble in India, Why is sports tourism booming in India and more

from Sports Business Updates · host Nilesh Deshmukh

In episode 45 of Sports Business Newscast, I have updates on Formula E and Sony Pictures Networks India partnership, I update you on India’s booming sports tourism sector and what’s fuelling the growth, I also speak about how Adidas has managed to crack the code of creating a jersey culture in India, I talk about how JioCinema is creating advertising opportunities for small businesses during the ongoing IPL while competing against Meta and Google. I wrap up the episode with news about Bollywood actor Kartik Aaryan being appointed as a brand ambassador for a Bundesliga project and I share my opinion on the partnership.

Episode metadata supplied by the publisher feed · Published Apr 21, 2024

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SBN45: JioCinema's advertising masterstroke, Adidas India's Fan Jersey gamble in India, Why is sports tourism booming in India and more

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