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SBN49: YouTube and Snapchat leading digital sports consumption in India, Mind shattering IPL opening weekend viewership numbers 🤯 and some UNREAL numbers from illegal online sports betting in India episode artwork

EPISODE · Apr 6, 2025 · 19 MIN

SBN49: YouTube and Snapchat leading digital sports consumption in India, Mind shattering IPL opening weekend viewership numbers 🤯 and some UNREAL numbers from illegal online sports betting in India

from Sports Business Updates · host Nilesh Deshmukh

In episode 49 of Sports Business Newscast, I talk about why YouTube and Cricket content in India are a match made in digital heaven, I talk about Snapchat and how it’s pushing the boundaries of IPL consumption in India, I discuss the mind-boggling opening weekend viewership numbers of the 18th edition of the Indian Premier League, I also talk about how Indian brands are now making their mark on the international stage through strategic sponsorships across multiple sports and I wrap up the episode with a report on the state of Illegal online betting in India. All this and more in Episode 49 of Sports Business Newscast—your prime source for sports and entertainment business insights from India!

Episode metadata supplied by the publisher feed · Published Apr 6, 2025

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SBN49: YouTube and Snapchat leading digital sports consumption in India, Mind shattering IPL opening weekend viewership numbers 🤯 and some UNREAL numbers from illegal online sports betting in India

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