SBR 05 Feb 2011

We examine the big business of Super Bowl XLV with Darren Rovell, CNBC sports business reporter who joins us from Dallas. We also look back on our conversation with Green Bay Packers QB Aaron Rodgers before he became a superstar - prior to the 2005 NFL Draft. Rodgers walked us through the process he went through when deciding to leave Cal early, as well as what criteria he used for selecting the business people he would surround himself with. read more Learn more about your ad choices. Visit megaphone.fm/adchoices