EPISODE · Mar 22, 2008 · 48 MIN

SBR 22 Mar 2008

from Sports Business Radio Podcast · host Brian Berger

Greg Shaheen, NCAA Sr. VP of Basketball and Business Strategies joins us to discuss the big business of March Madness. Shaheen oversees the NCAA Men's Basketball Tournament and the NCAA's 11-year, $6B contract with CBS. Jason Kint, CBSSports.com Sr. VP and GM steps into the Technology Lab with us to discuss March Madness on Demand and the ability for fans to watch the NCAA Basketball Tournament on their computers via streaming video and audio. read more Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Mar 22, 2008

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SBR 22 Mar 2008

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