SC 59 - What Converts: Outcomes, Features or Benefits?

What Converts 📈 Outcomes, Features or Benefits? 🤔Caption:  If 95% of spending decisions occur in the emotional area of the brain(2) how do we make sure that we are appealing to emotions for our potential premium patients to convert? 👉This is for: YOU if you want to increase conversions and grow your cash pay procedures. 🎙️ We're talking about: the difference between the BENEFITS of our procedures/services and the FEATURES or OUTCOMES 💥 This is important because: People aren't willing to invest in cash pay procedures unless they can feel and taste the benefits. ✅ This will help you: Turn facts into feelings online to get MORE premium patients into your practice Find the gap in your phone team's training on conversations that turn inquiries into patients Know how to resonate with patients in your chair for higher premium conversions Online Consumer Assessment Secret Shopper Assessment Soft Skills Virtual or On-Site Team Training 👍 If you found this insightful, hit the LIKE to let us know it resonated. 💬 Share in the comments your perspective and any topics you'd like to see us tackle! 👉 Subscribe to stay in the know. 📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials ✅ Available Resources: 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07 If you are  a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you. (2) Gerald Zaltman, Harvard Business School Professor, How Customers Think: Essential Insights into the Mind of the Market