SCA Group Signals Strategic Changes in Brazil

On a recent conference call, SCA Group announced its intention to exit the diaper market in Brazil. The move seems well judged, as the company can now focus solely on the adult incontinence products – the fastest growing category in disposable hygiene products in Brazil.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.