SCA Splits Forestry and Hygiene Division

The third largest global consumer tissue and disposable hygiene products manufacturer and marketer, SCA Group, has recently confirmed its decision to split the company’s forestry and hygiene businesses, creating a new entity – Essity - with the focus on tissue, hygiene and recently acquired medical products business. The move appears well-judged as it will allow the company to streamline and focus its resources on building value and growth in the increasingly challenging market conditions, under mounting competitive and pricing pressures and low profitability.        Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.