EPISODE · Sep 20, 2022 · 39 MIN
Scalable E-commerce Content SEO w/ Aleyda Solís
from Content and Conversation: Organic Growth Insights from Siege Media · host Aleyda Solís, Ross Hudgens, Siege Media
Show Notes:00:13: Welcome, Aleyda Solís, International SEO Consultant, Orainti1:06: E-commerce category pages best practices7:18: Companies that do category pages well (JB HI-FI)11:21: How to optimize product pages14:42: Why human-first content is ideal17:34: Companies that do product pages well (Manscaped)19:24: Do accordions have SEO value?22:55: AI tools for e-commerce category/product page content26:01: How to keyword map effectively, Aleyda’s cheatsheet30:56: Avoiding keyword cannibalization with different intent34:28: Final tips, tactics, and recommended toolsShow Links:Aleyda’s Presentation: E-commerce SEO Horror StoriesFollow Aleyda on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Navigating an e-commerce SEO strategy comes second nature to content marketing pros — but what about when you have to scale it internationally? Aleyda Solís, the International SEO Consultant and Founder of Orainti, has more than a decade of experience in Global SEO Strategy. In this episode, she sits down with Ross to talk about how to create content that meets every benchmark of the buyer’s journey at an international level. They discuss how to make SEO adjustments for different audiences around the globe, and how content marketers can optimize their content through FAQs, reviews, and relevant content to make an international impact.
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Scalable E-commerce Content SEO w/ Aleyda Solís
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