Scalable or Just Lazy? Podcast Tourism is Killing Your Results

Too many podcast guests are showing up, talking, disappearing, and then wondering why nothing is happening. Interview: Valet's COO, Jessica Morgan, explains to host Tom Schwab that this is called podcast tourism: lots of interviews, zero strategy, and zero results. Together, they break down why treating podcast appearances as one-time conversations is quietly killing your brand authority. You'll learn how to prepare like a pro, promote every episode after it airs, repurpose content across platforms, and build a repeatable system that turns every interview into a compounding asset, not just another checkbox.   Timestamps From This Episode [03:59] Podcast guest appearances are live speaking events, treat them like it [13:53] Optimizing for trust, not just exposure [16:25] Scaling your efforts for better results [28:44] Actionable advice for 'lazy guests'   Resources From This Episode PodcastInterviewMarketing.com InterviewValet.com