Scale Your Business With Affiliates with Laura Sprinkle

Businesses are built on partnerships. Partnerships are the easiest way to build, grow, and scale your business.  In this episode, I speak with Laura Sprinkle and delve into the topic of affiliates, and how you can use them to scale your business.  By partnering strategically and in alignment with your values, you can create a partnership program which is a win-win-win-win - that’s a quadruple win! Partnerships are an ecosystem, a group of people whose values aligned come together to serve the greater good.  Want to learn how to leverage affiliates to scale your business? Let’s dive in... WHAT YOU’LL DISCOVER IN THIS EPISODE: What are affiliate partnerships? (2:06) How to use affiliate partnerships in the right way for your business (3:02) Making an impact with affiliates and clients (3:35) Win, win, win, win method (3:42) Money is meant to move and flow (5:34) Getting rid of the objections around affiliate marketing (7:05) Removing the negative connotation around affiliates (8:26) The ecosystem of business (9:48) Getting clear with your values in your business (10:04) Are your partners upholding their values? (11:00) Knowing if your partners align with your values and business (13:50) Start with the people closest to you (16:12) Transferring trust through partnerships (18:34) Start building relationships (21:00) Never expect anything in return (21:25) Technology used for affiliate partnerships (22:45) Numbers behind affiliate partnerships (27:13) Having leveraged programs (30:19) Growing the ecosystem of business and partnerships (30:50) What makes a successful affiliate campaign? (32:05) Phases of affiliate partnerships (32:40) For full show notes and links visit: https://samanthariley.global/podcast/242/