Scaling a Brand Across Locations w/ Laurie Leer

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Laurie Leer of SingerLewak to talk about what it really takes to manage and grow a brand across multiple locations with a small but mighty team. Laurie shares how her team balances national brand consistency with local visibility, using location-specific SEO, testimonials, and content to strengthen their presence in markets across the country. She also explains how leaning into people – not just services – has helped drive stronger engagement and measurable growth. From leveraging short-form video and YouTube to repurposing content and streamlining processes, this conversation is a practical look at how modern marketers can do more with less while still delivering results. Key Takeaways Highlighting people over services helps professional service brands build stronger connections Location-specific marketing and SEO are essential for multi-office organizations Short-form video can significantly increase impressions and engagement with minimal production effort Repurposing content across channels improves efficiency and extends reach Proving marketing value with data is critical to securing leadership buy-in and budget Listen wherever you get your podcasts or at razorbranding.org