Scaling a Freight Brokerage to $100M+ Using Offshore Talent

Lev Krasnopolskiy, Co-Founder of Everest Transportation Systems and Founder of Alpha Staffing and Recruiting, shares how he went from immigrating to the U.S. from Moscow at five years old to building a career in freight, co-founding Everest, and using offshore talent in Ukraine to help the brokerage compete and scale.Lev also breaks down how chess shaped his approach to sales and negotiation, how speaking Russian helped him build relationships with carriers, why he believed Ukraine could give Everest more firepower for less money, and why he thinks freight offshoring isn't going away. He also shares his views on offshore fraud, building a global logistics workforce, launching Alpha after Everest, and combining offshore staffing with domestic recruiting.This week's episode is sponsored by Epay Manager, Highway, Bitfreighter, and Chain.Interested in sponsoring our podcast? Send us an email at [email protected]:0:00 Intro1:09 Meet Lev Krasnopolskiy2:38 From Moscow to America4:58 Geography, History, and Early Ambition7:43 Chess and Learning to Sell11:57 Breaking Into Freight at Echo14:05 Building Carrier Relationships15:55 From Echo to Custom19:22 Founding Everest Transportation Systems21:18 Learning Customer Sales24:49 The Ukraine Staffing Experiment30:42 Moving the Team to Ukraine34:04 How Ukraine Helped Everest Scale37:49 What Held Everest Back40:12 Why Freight Offshoring Won't Stop43:19 Freight Becomes a Global Industry45:03 Offshore Fraud and Regulation48:25 Starting Alpha Staffing and Recruiting52:22 Offshore and Domestic Recruiting56:02 The Future of Alpha57:33 Lev's Formula for Success58:49 The Four-Hour Workweek1:01:05 Final Thoughts