Scaling a Lead Gen Agency – In Just 7 Minutes with Deepak Shukla

 Learn how to capture decision makers from your target audience and pique their interest in your products or services using a wide range of inbound marketing techniques. Discover why having a funnel is a must in lead generation Know why personalization is important in sales prospecting Resources/Links: Visit Peal Lemon Leads' Website: https://pearllemonleads.com/ Summary Deepak Shukla’s the Founder of The Pearl Lemon Group. He bootstrapped the company from $0-20k per month in less than 6 months! He attributes much of the growth of the company to various lead generation activities. Deepak’s passionate about not only implementing lead generation campaigns for clients but also empowering them by teaching them how to generate qualified leads. In this episode, Deepak shares how he takes care of lead generation needs so that your team can focus on what they do best and focus on scaling. Check out these episode highlights: 01:29 – Deepak's ideal client: My ideal client is a company that's got 2000 pounds plus to spend, has a developed sales team that can regularly, actually, close the leads that we bring in. 02:04 – Problem he helps solve: Getting actually quality leads that actually booked into their calendar for an appointment. 02:55 – Typical symptoms people experience when trying to solve that problem: No shows, number one, for an appointment. Number two is the company or the lead doesn't know what the actual business actually does. Number three is that the leaders is S-H-I-T, it's a freelancer or an outsourcer, or someone's trying to sell them something. Issue number four is the lag time between when a company says I'll deliver you need and then it takes three and a half weeks before a lead comes in. And the number four is very poor communication, in that, a lot of agencies have a lack of transparency as to how they actually generate leads, and that leads to a lack of trust. 03:24 – Common mistakes that people make when trying to solve that problem: Not having a funnel to put people into.. 04:59 – Deepak's Valuable Free Action(VFA): To improve the quality of leads, use LinkedIn Boolean Search within Sales Navigator.. 06:44 – Deepak's Valuable Free Resource(VFR):Visit Peal Lemon Leads' Website: https://pearllemonleads.com/ 07:38 – Q: "What's the one unique thing that you do, Deepak, those other agencies don't?" A: Use voice notes, and video. If I'm doing lead generation for myself, close a ton more, if I follow up with a voice note after automation say, 'Hey, Travis, what's up dude?' I just thought I'd pop you a little voice note on LinkedIn to say hello. Tweetable Takeaways from this Episode: Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: 0:09 Hi everyone and welcome to another episode of Marketing The Invisible. My name is Travis Bennett and I'm rocking it to you out of Yangon in Myanmar, proving you really can be anywhere in the world and build a successful business.