Scaling a Local Favorite: The Strategy Behind Wawa’s Growth

Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Apr 8, 2026

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Scaling a Local Favorite: The Strategy Behind Wawa’s Growth

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