Scaling a Mission-Driven Startup Without Losing Culture - with Caleb Polley of Cubby Beds

Caleb Polley, founder of Cubby Beds, joins the show to share how he built a mission-driven medical technology company helping children with complex disabilities sleep safely.Starting with prototypes in a garage, Caleb scaled Cubby into a fast-growing company serving families across the country. In this episode, he explains why intentional hiring and structured onboarding became critical to building a strong culture and scaling the organization.We explore: Why hiring should be treated as a core business processHow mission-driven companies attract great talentDesigning roles and competencies before posting a jobThe power of structured interviews and scorecardsCreating 30-60-90 onboarding plans that set new hires up for successThe real cost of a bad hireIf you’re building a team, scaling a startup, or leading a mission-driven organization, this episode is packed with practical insights.