Scaling a Multi-6-Figure Agency & The Realities of Team Building with Aashima Verma

In this episode of the Sustainable Creator podcast , we get the absolute pleasure of talking with Aashima Verma, the brilliant founder of the ad agency AV Marketing. Aashima shares her powerful story of leaving her corporate marketing job at just 26 years old to bet on herself, landing a $30,000 first month right out of the gate. Today, she runs a multinational agency that specializes in scaling seven-figure education companies and coaches using paid ads.Whether you're a creative solopreneur currently eyeing the agency route or an established service provider looking to streamline your operations and team, Aashima's insights are a masterclass in sustainable business growth.In this episode, we discuss:The power of niching: Why focusing your services on a specific industry makes messaging, selling, and delivery significantly easier.The truth about follower counts: How Aashima generated over $2 million in agency revenue while maintaining an audience of less than 4,000 followers.Hiring like a pro: Why she prefers to "date" new team members by hiring them as contractors first , and how she uses paid test projects based on real client scenarios to assess talent .The CEO identity shift: The challenging but necessary mental transition from being a "smart marketing specialist" to stepping fully into the CEO seat.Connect with Aashima Verma:Instagram: @theaashimavermaYou can also find her sharing her expertise on LinkedIn and Facebook.Connect with Jo & Lyndon:Ready to scale sustainably? Join our dedicated community for creative service providers, The Breakroom. Come pull up a chair to get peer mastermind support, honest feedback, and the tactical frameworks you need to grow your business without losing your mind.Follow us on Instagram: @joandlyndon & @thesustainablecreatorSupport the show: If you enjoyed today’s episode, please do us a huge favor and leave a review on Apple Podcasts, Spotify, or drop a comment on our YouTube channel!