Scaling a Photography Startup to $10 Million with Jennifer Yeh

Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Jennifer Yeh, COO of Shoott, transformed her startup photography business from $800K to over $10M in revenue in just six years by expertly connecting photographers with busy families. She shares her journey of pivoting from targeting influencers to serving moms, navigating major challenges like iOS privacy changes, and maintaining company values while scaling across 60 cities.Jennifer Yeh is the co-founder and COO of Shoott, a female-led startup revolutionizing access to professional photography across 60+ cities. With over 20 years of experience in entrepreneurship, operations, and creative problem-solving, she specializes in streamlining processes and driving growth. Jennifer’s leadership has helped Shoott scale from $800K to over $10 million in annual revenue while maintaining a lean, efficient team. Passionate about innovation and lifelong learning, she combines her expertise in the performing arts, economics, technology, and marketing to help organizations do more with less and turn challenges into opportunities.You can connect with Jennifer on LinkedIn.You can also learn more about Shoott on their website, LinkedIn or Instagram.Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).You can connect with Julie on LinkedIn or Instagram. Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! What did you think of this conversation? We'd love if you'd rate or review our show!