Scaling a Pilates Empire Without Losing Integrity of the Method with Amy Jordan

Nic sits down with Amy Jordan, founder of Pilates Addiction and creator of the WundaFormer, to explore what it really takes to build a Pilates empire without losing your purpose.From leaving a career in entertainment marketing to opening her first studio with every penny she had, Amy shares the courage, creativity and conviction behind her journey.They discuss equipment innovation, studio ownership, scaling through franchising, leadership boundaries, inclusive culture and the mindset required to grow sustainably.Amy opens up about developing new Pilates apparatus, launching revolutionary home equipment and the lessons she learned about slowing down, building strong foundations and letting go of control.She also shares her experience of facing cancer during Covid and how movement became part of her healing.This episode is for Pilates teachers, studio owners, movement educators and entrepreneurs who want to innovate, scale and lead with integrity while staying connected to the true roots of the method.Timestamps00:00 Introduction to Amy Jordan02:02 Leaving marketing and opening the first studio07:05 Taking the leap and investing everything into her business11:05 Expanding beyond the reformer14:02 Sketching and inventing the WundaFormer19:14 Opening multiple studios and building strong teams29:22 Balancing athletic flow with classical principles31:03 Reinventing props for better alignment at home35:17 Building online reach and global impact39:16 Designing a revolutionary home Pilates machine43:01 Franchising Pilates Addiction and scaling with integrity48:56 Leadership boundaries and empowering teams50:52 Reflecting on what she has created54:16 Quick fire questionsIf this conversation inspired you, please subscribe, follow and leave a review wherever you’re listening.Your support helps Beyond the Reformer grow and continue bringing you powerful conversations from across the global Pilates community.Connect with Nic:Beyond the Reformer InstagramSoul Pilates InstagramSoul Pilates EducationNic’s InstagramJoin Soul at HomeBook a Pilates ClassConnect with Amy:Amy Jordan InstagramPilates AddictionAmy Jordan YouTubeWundaBar Website