Scaling a Profitable Short-Term Rental Business ft. Sharon Keefe

Building a successful short-term rental business isn’t just about getting more bookings - it’s about scaling profitably.In this episode of #RevLabsByPriceLabs, Sharon Keefe, Principal at VRM Advocate, shares her deep industry experience from launching in the STR space back in 2005 to helping today’s vacation rental managers navigate high-supply markets, owner relations, revenue challenges, and OTA optimization.🔑 Key Topics Covered:✔️ The biggest mistakes STR managers make when scaling their portfolio✔️ How to identify the right properties that will actually drive revenue✔️ Why OTA optimization & direct booking strategies must work together✔️ The role of owner communication in preserving revenue flexibility✔️ How to balance occupancy & ADR in a competitive marketWhether you're managing 10 properties or 500, this episode will help you scale smarter, optimize revenue, and future-proof your STR business.📢 Subscribe to RevLabs by PriceLabs! #RevenueManagement #VacationRentals #PriceLabs