Scaling a Social Media Agency (ft. Lexie Murray)

In this episode, I sit down with Lexie Murray, founder of Be Seen Socials, to unpack what it actually takes to build and sustain a social media agency long-term.We go deep on what most people get wrong about agencies:– Why her real competition isn’t other agencies– The hire that completely changed the trajectory of Lexie’s company– How to know when you’re actually ready to pay a team salary– Why her team performance isn’t about revenue (and what she measures instead)– What strong team culture actually looks like in practiceWe also talk about the personal side of business, burnout, pressure to grow and relationships influencing success.LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together