EPISODE · Nov 20, 2025 · 40 MIN
Scaling a Values-Driven Recruitment Brand: Growth, Culture, and Curiosity with Amy Griffith & Emma Symonds, Co-Founders of True North Talent
from The Recruitment Leadership Podcast · host Recruitment Leadership
Welcome to the latest episode of the Recruitment Leadership Podcast, hosted by Alison Humphries. What happens when two experienced recruiters decide to build the kind of agency they always wanted to work for? In this episode, Alison Humphries is joined by Amy Griffith and Emma Symonds, Directors of True North Talent - a fast-growing specialist in food and drink manufacturing recruitment. They launched the business after a single (slightly tipsy) conversation, but what followed was anything but casual. Since then, they’ve grown a £2m turnover business, built around quality, consistency, and a strong internal culture - all while sticking firmly to their values. Together, they unpack: 🔹 The reality of launching a recruitment business from scratch 🔹 Balancing delivery, branding, BD and ops in year one 🔹 Why your first hire shouldn’t be another recruiter 🔹 Getting intuitive recruiter know-how out of your head and into a process 🔹 The difference between great billing and real leadership 🔹 What it takes to build a repeatable, scalable model, without losing the magic Amy and Emma share why consistent BD, internal culture, and curiosity have helped them grow in a tough market - and what they’d do differently if they were starting again. If you're thinking about starting your own agency, or want to build a business that actually lasts, this one’s packed with the kind of insight only hands-on founders can give. Connect with Amy Griffith and Emma Symonds on LinkedIn. Want to discuss this topic further with Alison? 💬 Email her at [email protected].
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Scaling a Values-Driven Recruitment Brand: Growth, Culture, and Curiosity with Amy Griffith & Emma Symonds, Co-Founders of True North Talent
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