Scaling Algorithmic Customer Acquisition | Nicole Collins, 213Deli, Co-Founder

The modern performance marketing framework is broken, driven down by rising customer acquisition costs and the steady decay of organic reach on traditional networks.In this episode, Nicole Collins, co-founder of 213Deli and former founding team member at Ipsy, outlines the structural adjustments brands must make to thrive within algorithmic social media marketplaces.Deconstructing early-stage subscription e-commerce architectures and evaluating their viability in today's fragmented digital ecosystems.Analyzing operational frameworks from mature Chinese live commerce networks and their domestic application gaps.Mitigating systemic startup risk through rigorous, transparent audits of co-founder operational alignment.Scaling enterprise distribution pathways in a post-follower economy dominated by algorithmic platform rules.Nicole Collins is an enterprise retail tech executive with over twenty years of experience designing high-intent discovery platforms and cross-border commercial channels.Connect with Nicole Collins on LinkedIn: https://www.linkedin.com/in/collinsinla/Explore 213Deli’s Infrastructure: https://www.213deli.com/Optimize your enterprise paid media deployment via Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/