Scaling an iGaming Platform: How FIRST is Building a Leading Sportsbook Engine

Scaling an iGaming company requires exceptional product, strong leadership, and high-performance teams in competitive betting markets.In this episode of Under Pressure, Alex sits down with Tom Light, CEO of FIRST, to explore how his journey from professional gambler and sportsbook operator led to building a company focused on developing high-performance sportsbook technology.Tom shares how early experience in sports betting, poker, and running a sportsbook shaped his understanding of risk, markets, and player behaviour. He also speaks candidly about difficult decisions he made while scaling the company, including restructuring management, bringing in new leadership talent, and building a culture focused on accountability and results.The conversation also explores broader trends shaping the industry, including how competitive betting markets are evolving, the importance of strong product in a crowded supplier landscape, and the realities operators face when building sustainable sportsbook businesses.Rather than chasing hype, Tom emphasizes building exceptional products, empowering operators with better tools, and creating companies that can compete long-term in the iGaming industry.