Scaling Arcot: 3-D Secure (3DS), Smart Rulesets, and Consortium Data with Matt Cooke, GM

How do you balance startup agility with global scale? Arcot GM Matt Cooke shares how the Arcot business evolved from a niche player into a standalone Broadcom division to lead the 3-D Secure (3DS) market. Matt explores global 3-D Secure trends, contrasting the regulatory landscape of Europe with the revenue-optimization boom in the U.S., explaining why American merchants are rapidly adopting 3DS. Plus, discover how Arcot’s SaaS consortium model leverages AI Smart Rulesets and industry benchmarking to turn payment security into a revenue driver.