Scaling B2B Cold Outreach with AI: Insights from Sales Captain CEO Bill Stathoupoulos

from SuperMarketers.ai: Your Roadmap to AI-Driven Marketing · host Gen Furukawa

SalesCaptain.ioBill Stathopoulos on Linked In1:11 - Bill shares the organic story of how Sales Captain started and grew to a successful B2B outbound agency.4:04 - The importance of defining your total addressable market and ideal customer profile for successful cold outreach.6:00 - Bill explains the power of cold email as a targeted and cost-effective outreach method.9:30 - Key components of a successful cold email campaign: audience, messaging, offer, and supporting content.13:00 - How Sales Captain uses AI tools like Clay for lead segmentation and enrichment, saving time and manual labor.

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This episode was published on March 28, 2024.

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