Scaling Beyond the Agency: Jake Setterlun on Trust, Value, and Future Goals

In this episode of Founders Future, with host Olivia Sammons, we sit down with Jake Setterlun, the founder of Setterlun University. Jake shares his incredible journey from a 19-year-old engineering student who dropped out to start a prototyping business to a seasoned entrepreneur who has built multiple seven-figure agencies. He delves into the lessons learned from a decade in the trenches, explaining the pivotal moment he realized marketing was the key to attracting clients and how that discovery shaped his entire career path.Jake provides a transparent look at his current venture, Setterlun University, a platform dedicated to helping agency owners, coaches, and online experts scale. He breaks down his unique, anti-guru approach of offering immense value through a low-cost community to build trust, before upselling high-ticket, one-on-one coaching for accountability and implementation. Jake also discusses his scaling strategies, the biggest bottlenecks to growth, and his ultimate goal of transitioning from direct coaching to equity-based partnerships.