Scaling Business Beyond Borders
from Ahead of the Game Hosted by Digital Marketing Institute
Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a business stems from the three A’s: access (markets), appetite (customers), and ability (technology). Maeve Kneafsey – serial entrepreneur, mentor, and advisor to businesses in many countries – joins Will Francis for an in-depth discussion about how you can scale your business beyond borders. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
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