Scaling by Design: How Adam Torres Built a Media Empire Without Investment

In this episode of Scaling Up, Not Giving Up, I’m joined by Adam Torres — co-founder of Mission Matters and host of over 6,000 podcast interviews.Adam shares how he went from reluctant first-time podcaster to building a global media business that now produces more than 2,000 interviews a year — all without external investment.🔥 We discuss: Why Adam recorded his first 1,500 episodes off-camera under a pseudonym How imposter syndrome shaped his early creative journey The systems he’s built to avoid burnout while scaling How to monetise expertise without selling out your focus His philosophy on growing slowly, staying profitable, and saying no to the funding hypeThis episode is a must-listen if you’re thinking about scaling something on your own terms — and wondering whether obsession can ever be sustainable.🔗 Connect with Adam: Follow on Instagram: @AskAdamTorres Explore Mission Matters: missionmatters.com🔁 Like what you heard? Follow Scaling Up, Not Giving Up wherever you get your podcasts For more episodes and founder resources, visit richard-lee.co.uk