Scaling Content Creation for E-Commerce: Liz Giorgi on Building soona and Embracing AI

🎙️ AI for Founders – Featuring Liz Giorgi of soona.coEpisode Title: Scaling Content Creation for E-Commerce: Liz Giorgi on Building soona and Embracing AIHost: Ryan EstesGuest: Liz Giorgi, Co-Founder & CEO of soona.co📌 Episode SummaryIn this episode, Ryan speaks with Liz Giorgi, founder of soona.co, a visual content creation platform for e-commerce brands. Liz shares how she bootstrapped the MVP, raised $56M over four rounds, and built a platform serving over 25,000 brands.They explore how AI tools are helping marketers save time, how sacred creative rituals like writing fuel her leadership, and what it takes to build a scalable product that feels personal and approachable.🧠 Key Takeawayssoona helps e-commerce brands create scalable photo and video content—fast, high-quality, and affordable.Liz raised $56M and bootstrapped the first year using funds from a prior business sale.GPT Workspace is her go-to AI companion for writing and email workflows.Bulk Crop, a soona AI feature, allows users to crop thousands of images with content-aware automation.Pricing: $13/month + pay-per-content. You only pay for what you want to keep.Modern marketers are overwhelmed. soona aims to simplify workflows and align incentives.Liz writes weekly memos and protects sacred creative time—no AI involved.Being vulnerable and telling your founder story in public builds trust, community, and momentum.🧩 Frameworks DiscussedIterative vs Generative Creativity: Humans are generative; AI is best at iteration.Sacred Work Time: Identify what parts of your work are worth protecting from automation.Content for Scale: Leverage tools like soona to offload production without losing quality or control.🔗 Resources & Toolssoona.co – Visual content creation platform for e-commerce brandsGPT Workspace – Google Workspace AI companionKitcaster – Podcast guest booking for foundersLiz Giorgi on LinkedIn@ceolady on TikTok – Liz’s daily thoughts on e-commerce, small business, and leadership🔍 SEO Keywordsecommerce content creation, AI marketing tools, Liz Giorgi soona, AI photo editing, scalable content for ecommerce, gpt workspace for Gmail, ecommerce AI tools, founder podcast 2024, startup growth stories, affordable brand content__ryanestes.infoThe pod on ⁠TikTok⁠The pod on ⁠YouTube⁠The pod on ⁠Spotify⁠The pod on AppleSubscribe to the newsletter ⁠here⁠, for AI news, tools, and exclusive promos for founders.