Scaling CPG: Behind The Scenes w/ SEEQ Supply

We welcome Hannah Pérez, founder of SEEQ Supply, one of the earliest brands to pioneer the clear protein category in the U.S. Scrappy operator, and community-first builder who turned a counterintuitive product into a brand now stocked at Target, Walmart, and Sam's Club.In this unfiltered conversation, Hannah and Seb get into what scaling actually looks like from the inside. From navigating the most uncomfortable truth in growth;  the people who got you from 0 to 10 million won't always be the ones who take you to 50; to building genuine community around a brand that sells protein, Hannah delivers a brutally honest blueprint for staying grounded when everything around you is accelerating. She speaks openly as a queer founder with Venezuelan roots, and makes the case that for her, business and activism have never been separate things.Topics DiscussedStop calling it a "busy week": how to raise your threshold instead.The unsexy reality of scaling fast: people management at every level.Why the team that gets you to 10M can't always get you to 50M.Pioneering a category  and holding your ground as competitors flood in.Why brands without emotional resonance don't last, and how to build it on a lean budget.Queer identity, Venezuelan roots, and community as the core of the business.High involvement, low attachment: Hannah's philosophy for moving fast without burning out.Connect with Hannah on InstagramConnect with Seeq on InstagramConnect with Sebastian on InstagramSebastianNaum.com