Scaling CPG Subscription Brands

In this session from Commerce Roundtable San Diego, Jordan Menard, co-founder of Instant Hydration, reveals how to scale CPG subscription brands fast by building growth engines that actually work. He dives into strategies for paid media, creative optimization, and keeping unit economics strong while driving real results. You’ll get actionable insights on maximizing customer lifetime value, designing onboarding that hooks subscribers, and creating habits that keep them coming back. Jordan also shares key tips on retention, advocacy, and balancing creative production with cash flow so you can grow your brand smarter and faster. ______ 00:00 Introduction to Scaling CPG Subscription Brands 00:54 Meet Jordan Menard and Instant Hydration 02:38 The Power of Facebook Ads 03:51 Understanding Alien Physics in Marketing 05:10 The Flywheel Framework for Business Growth 07:50 Retention and Customer Experience 08:21 The Importance of Advocacy and Free Scale 09:42 Challenges with Traditional Marketing Strategies 11:35 Mastering Math Discipline and Creative Velocity 13:23 Monkey Make Fire: Achieving Self-Sustaining Growth 18:04 Unlocking Unreal Levels of Growth 19:13 The Reality of Natural CAC 21:51 Case Study: Scaling with Ryze Superfoods 23:51 Understanding Meta's Business Model 24:40 The Growth Triangle: Media Efficiency Ratio (MER) 26:19 Creative Strategies for Ad Campaigns 27:14 The Power of Whitelisting and Influencer Marketing 29:21 Crafting Effective Narrative Ads 31:32 Retention Strategies: The Retention Triangle 32:59 Pricing and Discount Strategies 34:54 Q&A Session: Practical Insights and Advice ______ Follow Jordan Menard at: LinkedIn: https://www.linkedin.com/in/jordanmenard1/ X: https://x.com/jordanhaswings?lang=en Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!