Scaling Creativity: Josh Silverman on Etsy's growth, AI integration, and market strategies | E1985

This Week in Startups is brought to you by… Coda. Coda empowers your startup by bringing words, tables, and teams together. Strategize, plan, and track goals effectively with all your valuable data in one place. Go to https://www.coda.io/twist to get started for FREE and get 6 free months of the Team plan. Intercom. Intercom’s AI-first service is the best thing to happen to your customers since you. TWIST listeners can get 90% off Intercom’s platform at https://www.intercom.com/twist Micro1. Micro1 is an AI recruitment engine to hire world class engineers fast. Visit https://www.micro1.ai/twist to open a talent search and get a 2 week free trial per hire. * Todays show: Etsy’s Josh Silverman joins Jason to discuss the marketplace business model (2:54), UX challenges (4:58), company operations during the pandemic (36:57), AI’s impact on team size (50:56), and more! * Timestamps: (0:00) Etsy’s Josh Silverman joins Jason (2:54) The marketplace business model and Etsy's growth (4:58) Maintaining Etsy's unique marketplace and UX challenges (10:34) Defining handmade and GenAI art on Etsy (11:53) Coda - Empower your startup with Coda’s Team plan for free—get 6 months at https://www.Coda.io/twist (13:18) Preventing inauthentic sellers and the seller approval process (20:14) Etsy's star seller program and the importance of artisanal items (26:26) Intercom - TWIST listeners can get 90% off Intercom’s platform at https://www.intercom.com/twist (27:55) Durable products, warranties, and customer loyalty (35:47) Micro1 - Visit https://www.micro1.ai/twist to open a talent search and get a 2 week free trial per hire. (36:57) Company operations during the pandemic and efficiency era (44:11) Global talent, remote work, and productivity at Etsy (50:56) AI's impact on team size, productivity, and customer support (55:10) SEO strategies, organic traffic, and handling IP issues * Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/ Check out the TWIST500: twist500.com * Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp * Follow Josh: X: https://x.com/jgsilverman LinkedIn: https://www.linkedin.com/in/joshuasilverman * Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Thank you to our partners: (11:53) Coda - Empower your startup with Coda’s Team plan for free—get 6 months at https://www.Coda.io/twist (26:26) Intercom - TWIST listeners can get 90% off Intercom’s platform at https://www.intercom.com/twist (35:47) Micro1 - Visit https://www.micro1.ai/twist to open a talent search and get a 2 week free trial per hire. * Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason’s suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com * Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916