EPISODE · Mar 26, 2026 · 1H 1M
Scaling Data in Aviation: Inside Brussels Airlines’ Data Strategy - The Data Playbook Podcast with Kris Peeters & Tom Holsteens
from The Data Playbook Podcast · host Dataminded
How do you transform a broken data landscape into a scalable, self-service data platform?In this episode of The Data Playbook, Kris Peeters sits down with Tom Holsteens to unpack how Brussels Airlines rebuilt their data foundation from the ground up.Coming out of the pandemic, the organisation faced a classic problem:👉 A “spaghetti” data warehouse👉 No ownership of data assets👉 A central team becoming the bottleneckWhat followed was a multi-year transformation focused on:Building a modern cloud data platformMoving to a data product architectureEnabling self-service analytics across teamsBalancing central governance with decentral ownershipLeveraging AI tools to empower non-technical users💡 You’ll learn:Why most data platforms fail (and how to fix them)How to introduce data ownership in business teamsThe real difference between controlling vs. BIHow to reduce bottlenecks with hub-and-spoke modelsA real use case: cutting food waste by 30% with dataWhy perfect data quality is a mythThis is a must-watch for data leaders, engineers, and anyone scaling data in complex organisations.👉 Subscribe for more episodes:https://www.youtube.com/@Dataminded👉 Listen on Spotify:https://open.spotify.com/show/your-podcast-link👉 Explore more content & insights:https://dataminded.comStruggling with data bottlenecks, unclear ownership, or slow delivery?👉 Explore our Data Product Workshop:https://www.dataminded.com/what-we-do/data-product-workshopTurn your data landscape into a business accelerator with a shared framework, clear ownership, and hands-on guidance in just one day.Chapters 00:00 Introduction & Brussels Airlines context02:30 What is controlling vs. business intelligence?06:00 The problem: “spaghetti” data warehouse & bottlenecks12:30 The transformation: platform, operating model & group strategy19:00 Hub-and-spoke model & self-service analytics27:30 Data products & the “restaurant” analogy35:30 AI, data analysts & scaling data adoption43:30 Real impact: reducing waste & driving business value
What this episode covers
How do you transform a broken data landscape into a scalable, self-service data platform?In this episode of The Data Playbook, Kris Peeters sits down with Tom Holsteens to unpack how Brussels Airlines rebuilt their data foundation from the ground up.Coming out of the pandemic, the organisation faced a classic problem:👉 A “spaghetti” data warehouse👉 No ownership of data assets👉 A central team becoming the bottleneckWhat followed was a multi-year transformation focused on:Building a modern cloud data platformMoving to a data product architectureEnabling self-service analytics across teamsBalancing central governance with decentral ownershipLeveraging AI tools to empower non-technical users💡 You’ll learn:Why most data platforms fail (and how to fix them)How to introduce data ownership in business teamsThe real difference between controlling vs. BIHow to reduce bottlenecks with hub-and-spoke modelsA real use case: cutting food waste by 30% with dataWhy perfect data quality is a mythThis is a must-watch for data leaders, engineers, and anyone scaling data in complex organisations.👉 Subscribe for more episodes:https://www.youtube.com/@Dataminded👉 Listen on Spotify:https://open.spotify.com/show/your-podcast-link👉 Explore more content & insights:https://dataminded.comStruggling with data bottlenecks, unclear ownership, or slow delivery?👉 Explore our Data Product Workshop:https://www.dataminded.com/what-we-do/data-product-workshopTurn your data landscape into a business accelerator with a shared framework, clear ownership, and hands-on guidance in just one day.Chapters 00:00 Introduction & Brussels Airlines context02:30 What is controlling vs. business intelligence?06:00 The problem: “spaghetti” data warehouse & bottlenecks12:30 The transformation: platform, operating model & group strategy19:00 Hub-and-spoke model & self-service analytics27:30 Data products & the “restaurant” analogy35:30 AI, data analysts & scaling data adoption43:30 Real impact: reducing waste & driving business value
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Scaling Data in Aviation: Inside Brussels Airlines’ Data Strategy - The Data Playbook Podcast with Kris Peeters & Tom Holsteens
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