Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan

Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store. This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand. From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn: - How to thrive in both direct-to-consumer and wholesale- Shopify setup, Shopify apps and Shopify marketing- Creating a 7-figure store from the ground upTimestamps:0:00 Intro0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify3:22 The COVID Pivot To a Shopify Setup7:31 The Quality Behind Every Garment10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)13:25 Bringing Production Back to Ireland & How It Changed Everything19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value28:10 How Getting Featured in TV Shows Drove Organic Growth37:18 OutroWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning