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Winning With Shopify

by Winning With Shopify

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

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Episodes

  1. AI Inventory Planning: How AI Can Stop Inventory Destroying Your Shopify Store

    Bad inventory management can quietly destroy an ecommerce business. In this episode of Winning With Shopify, we look at how overstocking, stockouts, late purchase orders and poor inventory planning can tie up cash and destroy profit margins – and how AI could help ecommerce brands make better...

  2. How Rebel Cheese Scaled From $750K To $20M+: The Tech Behind The Growth | Ft. Rebel Cheese

    What actually happens behind the scenes when a Shopify brand scales to $20M+? In this episode of Winning With Shopify, Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it. From...

  3. How To Get a $4 CAC and minimum $500+ LTV - Ecommerce Profitability 101

    What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value? In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC. From TV and press advertising...

  4. Is AI Actually Driving Sales? 3 Places Shopify Stores Can Find The Truth

    Is AI actually driving sales to your ecommerce store? There are more AI visibility and tracking tools than ever, but how much of the data are they actually measuring? In this episode of Winning With Shopify, Nick breaks down three platforms that can give ecommerce brands a much clearer picture of...

  5. How To Build Brand Trust - Make Customers Find Like and Trust You

    Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying? In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product...

  6. How To Increase Conversion Rate On Shopify in 2026 - CRO Guide - Part 1

    What actually happens when you change the things that matter on your Shopify store? In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them. These aren't generic CRO tips. We're looking at changes that...

  7. I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday

    Black Friday is coming — but is your Shopify store actually ready? In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year. Rather than using AI to write...

  8. This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?

    Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world? In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and...

  9. This Water Brand Built A $1.4B Business By Breaking Every Branding Rule

    Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule? In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a...

  10. TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

    TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales. In this episode of Winning With Shopify, Nick is joined by Ben from...

  11. The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

    Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit. After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting. A 20% discount...

  12. How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team

    What if you could build a 7-figure Shopify brand without building a 50-person team? In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads…

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  13. If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do

    If I had to build a Shopify brand from scratch today, I would do almost everything differently. Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best...

  14. Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify

    SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products. In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the...

  15. Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever

    Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy. Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping...

  16. How I Built a £1M Ecommerce Brand and Sold It - Shopify Growth Stories, with PPC & SEO

    Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand. Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable...

  17. Google Ads for Shopify: Why Your Costs Are Rising and What Still Works

    Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth....

  18. Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products

    When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you. In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can...

  19. We Audited 50 Shopify Stores: 7 Mistakes Losing Shopify Sales

    Most Shopify brands don't have a traffic problem. They have a conversion problem. After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers. In this episode, you'll discover the product page…

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  20. 1 Million Shopify Journeys Reveal The Offers That Actually Convert

    Your Shopify discount strategy could be costing you sales and profit. Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-day free trial using code WWS. Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock…

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  21. Shopify SEO: Why Your Products Aren’t Appearing in ChatGPT

    Your Shopify store could be invisible to the next generation of shoppers. As more customers start searching through ChatGPT and AI tools instead of traditional search engines, Shopify brands need to understand one important question: can AI actually find, understand and recommend your products?…

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  22. Your Shopify Margins Are Disappearing: The Fulfilment Problem Nobody Sees

    Your Shopify growth could be limited by something customers never see: your fulfilment operation. Before building Ships A Lot, twin brothers Max and Zach Zitney were Shopify merchants themselves. They experienced first-hand how warehouse problems, rising shipping costs and unreliable fulfilment...

  23. Shopify Email Marketing: 2% of Sends Are Driving 37% of Sales

    Most Shopify brands do not need to send more emails. They need better automations. Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends. In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce...

  24. Your Shopify Growth Is Being Held Back by Inventory Problems

    A bad customer review might have nothing to do with your product. Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust....

  25. Shopify AI: 19 Ways to Save Time, Cut Costs and Grow Sales

    Stop experimenting with AI and start using it to produce measurable results in your Shopify business. Nick Trueman shares 19 practical ways to use Shopify AI to increase sales, save time, reduce costs and remove repetitive work. From Shopify Sidekick, ChatGPT and Claude to customer support, email...

  26. How to Build a DTC Brand: Your Shopify Store Isn’t Enough

    A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again. Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty....

  27. Your Shopify Customers Are Leaving Money Behind: 7 Ways to Increase AOV

    Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is...

  28. 10 Shopify Experts & Founders Reveal How They Actually Grew Their Brands

    From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts! This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store. In this episode, you'll...

  29. The Shopify Apps Quietly Killing Your Conversion Rate

    Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the…

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  30. Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko

    Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to...

  31. Shopify Dropshipping: How Every Brand Should Scale With It By Nick Trueman

    Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a...

  32. 182,000,000 Discount Codes Analysed: What Works on Shopify

    Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes. This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes. Cara is part of Seguno, an email platform for Shopify brands who also...

  33. Shopify SEO: Changes You Can't Ignore In Ecommerce SEO With Nick Trueman

    Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO. Nick's been working in SEO since 2007,...

  34. Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan

    Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store. This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible...

  35. Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman

    8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠PPC & SEO Agency,⁠...

  36. The Shopify Tax Mistake That Could Cost Your Store $40,000

    In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands. As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses...

  37. Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast.

    Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty…

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  38. Shopify broke e-commerce as we know it. You need to hear this.

    In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it. From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than…

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  39. AI Isn’t Optional: How This Shopify Store Got Traction Fast!

    In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to...

  40. 5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size.

    Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong. In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover. We cover: • Why Shop Pay should probably already be enabled…

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  41. How 2 CEOs Built 65,000+ Subscription Shopify Stores ft. Ben Spell & John Roman

    In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers! This conversation is packed...

  42. How to Turn More Visitors Into Customers

    What if you could double your conversion rate with just a few simple changes? In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands. From uncovering customer objections to...

  43. Get 65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works

    In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands. This conversation goes far beyond simple conversion rates. Adam explains how...

  44. 5 Questions You Need To Ask Your Data! (Straight from SubSummit)

    Most ecommerce brands are collecting data… but asking the wrong questions. In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth. Recorded live from...

  45. How To Sell 5 MILLION Units of a Single Product

    What would selling 5 million units of one product do for your business? In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide. Amy shares the…

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  46. How to Grow DTC Sales Using B2B Strategy

    Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales. In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store. From SEO and brand awareness to...

  47. How to get MILLIONS of Views on TikTok (Shopify Founder Playbook)

    What would 18.5 million views do for your store? This week, we’re joined by Megan from Volashes - who did exactly that… with one video. No big team. No fancy production. Just smart, consistent content. We break down: • What actually works on TikTok • How to turn views into real sales • TikTok vs...

  48. Use AI to scale your Shopify SEO revenue, FAST!

    In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong. If you're using AI to scale content, automate workflows, or grow your store, this...

  49. Scale Your Customer LTV Quickly & Cheaply!

    In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the...

  50. Best of the Past 3 Months: What’s Changing in AI, Subscriptions & Ecommerce

    This week, we’re bringing you a Best of the past 3 Months! A curated mix of standout moments, insights, and conversations from recent episodes. From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable...

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TOPICS IN THIS SHOW

Digital Marketing Ecommerce Entrepreneurship Growth Hacking Non-Tech Shopify Store Optimization Weekly Insights

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ABOUT THIS SHOW

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

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Winning With Shopify

Frequently Asked Questions

How many episodes does Winning With Shopify have?

Winning With Shopify currently has 403 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Winning With Shopify about?

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives...

How often does Winning With Shopify release new episodes?

Winning With Shopify publishes regularly with 403 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Winning With Shopify?

You can listen to Winning With Shopify on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Winning With Shopify?

Winning With Shopify is created and hosted by Winning With Shopify.
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