Scaling Europe’s largest franchise platform with private equity - Radek Klein, Founder & CEO of Twist Group #3

What does it take to build the fastest-growing European franchise platform – and have the audacity to say you want to become "the next Starbucks"?In this episode of the Franchise 2.0 Podcast, Monika Ferreira talks to Radek Klein, Founder & CEO of TWIST Group – a multi-brand franchise platform with 12 concepts, 400+ outlets, 5,000 people, and operations across 8 countries. All built in 11 years from a single trdelník stand in Brno. 🔥Big news: TWIST has just acquired a strategic private equity investor – Central Europe Industry Partners (CEIP). The investor takes a minority stake, founders keep the majority. What will this capital be used for? How will TWIST scale along the journey with a PE partner? And who ultimately benefits from this move? In this episode you'll hear: ✅ How Radek knew he was building a platform, not just a brand ✅ The unique model of passive and active franchise – and why both matter ✅ What happens when things go wrong: "TWIST is relational, not transactional" ✅ Proprietary tech stack for franchise unit management – a real competitive edge✅ Turnkey model and data-driven site selection ✅ The biggest mistake: opening too many markets at once (NY, Dubai, Spain vs. Krakow becoming their #1 city in the world) ✅ Why the PE investor chose TWIST – and what changes now✅ How to keep a "startup heart" at 5,000 people✅ The ambition: becoming European leader and "the next Starbucks" 💙 It's great to join a franchisor with such strategic vision and growth potential. TWIST offers simplicity, predictability, ROI, strong European identity – and the flexibility to exchange your concept if things don't work out.Hosted by Monika Ferreira — business strategist, author of the Franchise 2.0 methodology, and Franchise 2.0 Ecosystem Builder. In this videocast format, her goal is to help you unlock your highest potential on the path of profitable growth – sometimes through franchise entrepreneurship, sometimes through technology-driven entrepreneurship. FRANCHISE 2.0 NEWSLETTER Join 1,000+ readers of our free monthly newsletter: https://ingoodstrategy.com/#newsletter 💻 LEARN MORE Website: https://ingoodstrategy.com/ 🚀 JOIN OUR COMMUNITY LinkedIn: /monika-ferreira Facebook: /monika.ferreira.7186 Instagram: /m.ferreira.monika LinkedIn: /ingoodstrategyFacebook: /ingoodstrategy Instagram: /in_good_strategy 💡 ABOUT US We help the global franchise community and growth companies scale and compete through franchise innovation. Franchise 2.0 is an innovative business ecosystem connecting franchisors, franchisees, technology partners, impact solution providers, and investors in one integrated environment. We're not just an advisory or educational platform – we're a space for collaboration and growth, where every participant gains access to knowledge, tools, community, partners, and capital needed to scale a franchise business. ⏩️ Subscribe and join the Franchise 2.0 community.