Scaling Expertise: How to Productize Knowledge with Erin Green

In this episode of Founders Future, with host Olivia Sammons, we meet Erin Green, the founder of Audacious Labs. With over 20 years of experience in educational technology and online learning, Erin shares her journey from designing courses for global giants like Google and Amazon to a pivotal project with the Red Cross that redefined her mission. This experience, where the key performance indicator was "fewer staff lives lost," cemented her focus on creating learning experiences that drive genuine behavior change, forming the core philosophy of her work today at Audacious Labs.Erin now channels this expertise into helping business experts, consultants, and thought leaders transform their knowledge into scalable digital products. She details her unique "Hook to Habit" framework, which flips traditional course design by starting with the desired behavioral outcome for the end-user. Looking ahead, Erin discusses her plans to scale her impact by launching her own digital tools, including a Course Idea Validator, aiming to make high-quality, behavior-focused learning design accessible to a wider audience while navigating the challenges of productizing her own services.Connect with Erin Green: 🔗 LinkedIn: https://www.linkedin.com/in/er-green/