Scaling Fast: Lauren Arnold's Story from PR Employee to Powerhouse Entrepreneur

In this episode of She’s Interesting, host Rashel Hariri sits down with Lauren Arnold, Co-Founder of Category Communications, to explore how she’s reshaping Canada’s tech PR landscape with rapid growth, bold strategies, and a mission to elevate the profiles of top founders. Lauren shares the behind-the-scenes story of building her agency, scaling a team of 8 in just 8 months, and landing top-tier media coverage in outlets like Forbes and The Globe & Mail. She also offers practical advice for: How to find the right co-founder (survey included in show notes!) Balancing hiring with the hustle of business development Strategies for landing major clients and securing press Lessons learned as a first-time founder Tips for entrepreneurs looking to break into PR and build their brand Make sure to check out the Co-Founder Survey Lauren mentioned during the episode—link below! Special ThanksA big thank you to Elevate Festival and CreatorClub for providing the studio space to record this episode. 🎧 Tune in now to hear Lauren’s journey and pick up insights you can apply to your own growth story! Links & Resources Mentioned in This Episode: Co-Founder Survey Link: https://rashelhariri.com/founder-survey Let’s Keep In Touch: Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe Here⁠ Instagram: @shesinterestingpodcast⁠ Website: ⁠shesinteresting.com⁠⁠⁠⁠⁠⁠⁠ LinkedIn: She’s Interesting Podcast Music Credits:Intro music: Lifeline by Kaleido