Scaling Global Businesses with Language AI | Bryan Murphy, CEO of Smartling

Global expansion means speaking your customers’ language, not just translating words but capturing your brand’s unique voice. Bryan Murphy, CEO of Smartling, joins The Retail Podcast to unpack how AI-driven localization transforms content strategy, boosts global SEO, and dramatically reduces costs and complexity. Learn why automated, on-brand translation isn’t just an option; it’s essential for businesses serious about scaling internationally.00:00 – Automating translation to scale global content00:34 – Why translation complexity leaves money on the table01:37 – Meet Bryan Murphy and Smartling’s global mission02:38 – Small business pitfalls in multilingual sites03:24 – Why brand voice gets lost without professional localization04:29 – How Smartling automates translations and maintains brand integrity06:22 – Seamless CMS integration with Storyblok, Shopify, and more07:35 – Why local language is essential for global e-commerce success09:13 – Smartling by the numbers: billions of words translated10:28 – The future of AI agents in localization11:34 – Ensuring translation quality with AI-powered validation13:11 – Maximizing SEO impact across multiple languages15:20 – Maintaining site performance during localization16:06 – Bryan’s vision for the future: fully automated, seamless translationLocalization strategyGlobal e-commerceAI-powered translationMultilingual SEOContent management systems (CMS)International expansionTranslation automationBrand localizationShopify integrationLanguageAIBusiness StrategyTechnology & AIGlobalizationE-commerceSEO & MarketingRetail InnovationExecutive Insights