Scaling Hint to $150M with Founder Kara Goldin

Inspired by her personal health journey and crafted in her kitchen, Hint Inc Founder and CEO Kara Goldin introduced the award-winning Hint water to the world nearly two decades ago. Kara is out to create enjoyable better-for-you experiences that people want to share.In today’s episode, Kara shares her inspiration behind creating the brand as well as the story behind the Hint name.Kara also discusses: Hint’s journey to DTCHow the brand has evolved over the yearsWhat she believes has been the most challenging part of building her businessHer favorite marketing strategy thus farYou’ll also hear Kara recall several moments of success for the brand, and she’s not just chatting revenue-centered milestones. She’s opening up about what truly drives her to push Hint forward each day: connecting directly with consumers and hearing stories about the impact Hint has made on their health and wellbeing. This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co