Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 to rescue London’s decommissioned fire-hose, they now sell via their Shopify site and wholesale. They donate 50% of their profits to charity – and have donated nearly £500,000 to date, AND saved over 315 tonnes of materials from landfill.  Since joining us four years ago, Kresse and her team have taken their mission to a whole new level. In this conversation, she shares how they're building a regenerative business that restores ecosystems, creates new revenue streams, and challenges traditional thinking about growth, sustainability, and long-term success.  Hit PLAY to hear: 🌱 How Elvis & Kresse turned a sustainability mission into a regenerative business model 🍷 Why they spent 5 years building a vineyard before earning a single penny from it ♻️ The surprising checklist they use before launching products from new waste streams 🚀 How purpose-driven brands can create growth opportunities competitors miss 📈 Kresse's advice for finding a marketing agency that actually delivers results 💡 Why "a business is just a group of people and a series of decisions" could change how you think about growth forever  Key timestamps to dive straight in: [04:06] Sustainability goals on the farm [09:14] Embracing regenerative farming practices [10:48] Criteria for choosing projects [13:46] Concerns about microplastic pollution [16:10] Corporate responsibility and transparency [19:34] Wine production practices and additives [24:07] Struggling with rapid changes [28:28] Listen to Kresse’s Top Tips!  Full episode notes here: https://ecmp.info/601--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy